The Palaces // Client

TVC production and national TV Campaign for The Palaces - The Home of Festive Bingo

Brief

Following the success of our initial TVC for The Palaces, we were tasked with the creation of a festive ad to engage the UK bingo community.

Solution

Shot between a location house and the iconic Hoxton Hall, we created a stunning festive film for The Palaces to underpin our latest TV ad campaign using AdSmart from Sky.

What We Did

  • Campaign strategy

  • TV commercial production

  • Media buying

  • Performance marketing

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As The Palaces creative partner, we were excited to get into the festive spirit in the creation of their latest TVC.

The Palaces is one of the UK’s most beloved and established online bingo sites. Since 2007, they’ve been committed to making playing bingo online as fun as it is in real life, delivering an unparalleled experience for their customers.

Filming the TVC between a Christmassy location house and the iconic Hoxton Hall, London, we transported viewers into their very own bingo fairytale, complete with falling snow and bingo tickets, of course.

As an AdSmart from Sky partner, we devised a targeted media campaign which engaged our pre-created Palaces audience, matched with a PPC campaign to engage the same group, resulting in a highly engaging campaign which delivered great results across the festive period. 

Watch the Christmas TV Ad here:

7.1m

targeted impressions on Sky

4x

ROAS (Return on ad spend)

43%

increase in website traffic

31%

increase in new depositing players

Got a brief? Let's chat!

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