Founded in 1988, Shred-it is the world’s leading document destruction and information security specialists, helping businesses at every level stay safe and secure.
We were tasked with creating an engaging brand campaign here in the UK, with activations across social media and email to drive awareness of the everyday security risks in workplaces, physically and digitally, showcasing Shred-it’s services as a solve-all solution to the problems.
The main objectives were to raise awareness of these issues, increase brand awareness and drive inbound enquiries, as these services are often needs based and users are not likely to convert immediately.
We devised a UK focused multi-channel drip feed campaign, underpinned by synchronised radio ads, to drive brand awareness with key audience groups - enterprise clients and SMEs. We developed different messaging styles and approaches for each group, creating an engaging, tailored outreach that delivered results.