Creating brand identities for businesses who are helping to make the world a better place isn’t just a pleasure - it’s a privilege. 

Gul-e is an innovative electric vehicle (EV) charging solution created by ODS, Oxford City Council’s local authority trading company. It’s a beautifully simple solution for off-street electric vehicle charging, helping to break down the barriers that people face in charging their EVs at home.

We were enlisted to create a slick and sophisticated brand identity which showcases the simplicity of the charging solution, with cleverly crafted copy to highlight Gul-e’s values and USPs.

From visual identity and messaging to website design and development, our team worked to create an engaging identity for Gul-e across the board, perfectly positioning them as true leaders of the EV revolution.