When we were approached by good-for-you soda brand, Genie Drinks, with the task of creating a slick and engaging e-commerce site which was as vibrant as their incredible rebrand (the brainchild of the brilliant Bulletproof), we were fizzing with excitement to get stuck in.

Pioneers of the adult soft drink market, Genie make Super Natural Sodas - drinks that can be enjoyed worry free, because they’re only packed with good things - no added sugar or nasties to be found here. 

The popularity and growth in the kombucha and probiotic market meant it was time for Genie to stand out amongst the crowd, staying true to their wellness roots while appealing to traditional soda fans.

When it came to designing and developing Genie’s new website, our ultimate goal was to create something fun. A site that’s as cheeky and creative as it is powerful and easy to navigate. We designed a series of playful animations to highlight the brand’s values and product offering, guiding the user on a slick and seamless journey through to checkout. 

We put the benefits of Genie Drinks front and centre in a clean, easy to digest way; showcasing the plentiful gut-healthy reasons that customers should make a simple soda swap and try Genie for themselves.

Block colours give way to natural lifestyle imagery which fits with the brand’s colourful and playful aesthetic, putting Genie products in the spotlight and giving them room to breathe.

We utilised Shopify's powerful CMS to create a custom experiential website which feels fresh and unique, whilst providing a best in class, end to end experience for Genie customers.

The Genie team want to bring their award winning kombuchas and live sodas to a wider audience; to show the world that healthy drinks can be delicious, and that swapping sodas for their drinks is an easy little win - a mantra of the brand - and something we’re all looking for in life. 

We’re excited to watch them take on the soft drinks market by storm, and we’re soda-lighted to be supporting them as they continue to grow.