Bingo Eireann // Client

Brand identity, video production and ad campaigns for Ireland's number one bingo site

Brief

We were approached by Bingo Eireann to create an engaging brand identity which appeals to the growing bingo community in Ireland.

Solution

We created a playful, irreverent, and memorable identity which sets Bingo Eireann aside in their industry.

What We Did

  • Branding

  • Campaign Streategy

  • TV Commercial Production

  • Performance Marketing

  • Media Buying

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We were approached by Bingo Eireann to create an engaging brand identity which appeals to the growing bingo community in Ireland, and to promote their brand story with this highly engaged audience.

After extensive industry research and creating a visual brand competitor matrix, we uncovered the opportunities for an engaging new brand in this market. Armed with research and insight, we created a playful, irreverent, and memorable identity which makes Bingo Eireann stand out in the Irish bingo industry. 

We translated the brand into an equally playful hero film which was used across social and digital media and as a TV ad, showcasing how easy it is to sign up, play, and have fun the Bingo Eireann way. The ad has been a great success, and we look forward to continuing to support Bingo Eireann in the future.

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