There’s no denying that TV is one of the most effective forms of advertising there is.
But imagine being able to target who sees your TV ad based on factors like location, demographics, affluence, and lifestyle habits; now stop, because this is your reality.
We're a proud media partner of AdSmart from Sky.
Our partnership with AdSmart has made the impossible possible for many of our clients, delivering measurable results by integrating AdSmart campaigns into our omnichannel approach.
AdSmart gives us the tools to make TV advertising targetable, only showing ads to audiences we create and select, and only chargeable when the viewer has watched at least 75% of the ad.
Geo Flex technology allows us to mirror typical performance marketing demographics (for example, core brand persona groups), whilst only advertising to people in specific regions, postcodes, or to those with specific interests.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
Watch our AdSmart reel below: